Previous Projects
At 33 Trees, we pride ourselves on our unwavering commitment to excellence and our proven track record of delivering world-class events that leave a lasting impact.
2023 UCI Cycling World Championships - Glasgow and across Scotland
The 2023 UCI Cycling World Championships was the first edition of the UCI Cycling World Championships organised by the Union Cycliste Internationale (UCI), held between 3 and 13 August 2023 in Glasgow and across Scotland. Disciplines included events for professional and amateurs, able-bodied and para cyclists, youth and age-grade athletes.
The Sport Department was led in the delivery of the largest and most successful cycling event globally that received recognition for quality, progressing social change and contributing to the global development of cycling.
The event achieved:
£344m of incremental spend resulting in £205m Gross Value Added (GVA) economic impact for Scotland, £129m GVA for Glasgow and £214m GVA for the UK
Total full-time equivalent employment (FTE) supported by the event included 5,285 jobs in Scotland, 3,312 jobs in Glasgow and 5,878 jobs in the UK
£220m Total Visitor Spend in Scotland
To date, £6m invested across all 32 local authorities in Scotland
97% of attendees found the Championships inclusive
95% of Scottish spectators felt proud that Scotland was hosting the Championships
82% of spectators used a form of active travel during the Championship
More information here: UCI 2023 Cycling World Championships
2018 European Sports Championships - Glasgow
The inaugural European Championships were hosted by Glasgow, Scotland in 2018. The event saw European sports federations join forces to create a bigger overall event which was covered live by the BBC.
Technical advice and support were given to the Local Organising Committee in the delivery of BMX Racing, Mountain Bike Cross-country, Road and Track cycling as part of the Championships. This included competition and venue planning and relationship support with the European governing body. These events were successfully delivered, raising the bar for and contributing to TV audience of 1.4 billion reached across Glasgow and Berlin.
More Information here: 2018 European Championships
National Track Cycling Championships
Held annually, this is Britains largest and most important domestic track cycling event.
The event was led for eight years from 2011 to 2018. In that time the event was successfully developed to contribute to the strategic aims of British Cycling. attendance was increased to achieve sell-out sessions and increased rider numbers. Development criteria were introduced and improved alignment with National Team objectives was achieved. Para-cycling was also integrated into the event for the first time.
2016 UCI Track Cycling World Championships - London
The Track Cycling World Championships is the most important event in the track cycling annual calendar. World champions are crowned and it plays an important part in Olympic qualification.
Delivered in London's Olympic Velodrome at Lee Valley Velopark and credited as 'the best-ever world Championships' by the president of the UCI. Event Manager. Innovation was key to success as record ticket revenues, national broadcast and significant economic impact to the area meant key stakeholders were achieved. Further experimental GP referral concepts activated as legacy ensured the event positively impacted the health and wellbeing of people in the local area.
British Cycling National Road and Time Trial Championships
Held annually, these are Britain's most important single-day road and time trial events.
Development and partnership work was undertaken to find partners and work with them to deliver the Championships to the required standards. A focus was maintained on the key outcomes required for each set of stakeholders in the events ensuring a positive and safe experience for the athletes as well as meeting investment aims for the hosts. Televised live and delayed innovative and efficient ways of working were required to ensure a quality, cost-effective broadcast was delivered.
2016 - Stockton Upon Tees. // 2017 - Isle of Man // 2018 - Stamford, Northumberland // 2019 - Norwich
BMX Supercross World Cup
Consecutive success bids to bring BMX Supercross to the National Cycling Centre in Manchester for 5 years running. Event direction and close working partnership delivered noisy full house crowds, happy sponsors and fantastic results for the Great Britain Cycling Team
UCI Mountain Bike World Cup - Dalby, Yorkshire 2010 & 2011
This Mountain Bike World Cup saw international World Cup racing back to Great Britain for the first time in over a decade. Development of the area using mountain biking as a lever was a key outcome in its economic development as well as the progression of Yorkshire toward attracting the Tour de France.
Delivery of the festival village was successfully executed in 2010 and delivery of the whole event was led in 2011. Several significant challenges were overcome, these were due to the isolated greenfield nature of the site without core infrastructure connections in place. Solutions were delivered and the event was successful in promoting the region as a key cycling destination and the legacy course remains very popular still - details here.
UCI Track Cycling World Cup - London / Manchester / Glasgow
Manchester - 2009 // 2010 // 2013 // 2017. Glasgow - 2012 // 2016. London - 2014 // 2018.
Consecutive success bids supported a strategy to build the profile of Track Cycling and support the investment in velodrome facilities in London, Manchester and Glasgow. Event growth was a key deliverable in ensuring the events were increasingly sustainable and less reliant on stakeholder funding.
Events were grown to achieve sell-out crowds, increase incomes and a live broadcast peak audience of c 1 million on the BBC
Track Para-Cycling International - Newport / Manchester
Event direction for one of the few internationally UCI-registered competitions, contributing to the international growth of track para-cycling and assisting nations with Olympic Games qualification.
A business case was created and presented to gain internal and external stakeholder funding and support for the creation of a new event that would support the track para-cycling programme to meet its key performance targets set by external funding partners.
Focusing the small budget in delivery to ensure the key objectives were achieved to meet the strategic need. This enabled the British Team to retain athletes, prepare for Olympic competitions and the opportunity to win more medals.
Event Development
Further successful development projects have included: the inaugural UCI E-racing World Championships, the inaugural British Cycling National BMX Freestyle Championships, the MTB Cross-country National Championships 2019, the British Cycling National Road series.