Previous Projects
At 33 Trees, we pride ourselves on our unwavering commitment to excellence and our proven track record of delivering world-class events that leave a lasting impact.
2026 Commonwealth Games - Glasgow
Working alongside Commonwealth Games Scotland, government partners, and rights holders, rapid design and delivery of a winning bid that demonstrated how world-class sport can be achieved through innovation and collaboration rather than scale and cost. Our work shaped:
Rapid Bid Development & Strategy: The design and execution of bid proposals under tight timelines, working closely with Commonwealth Games Scotland, government officials, rights holders, and host-city partners to align objectives around cost control, legacy outcomes, and social impact.
Technical & Operational Advice: Providing expertise in sport programme design, facility assessment, and venue readiness, ensuring that proposed competition schedules, travel and accommodation plans, and venue usage could be delivered effectively with existing infrastructure.
Feasibility & Frameworks: Helping to develop evidence-based financial models and investment cases that assured stakeholders the Games could proceed without placing undue burden on public finances.
Stakeholder Management & Impact Focus: Coordinating among rights holders, hosts, venues, and potential partners, and ensuring that inclusion, sustainability, and athlete experience were built into the core of the proposal.
The Glasgow 2026 Games represent more than just a sporting competition; they are a model for how large-scale events can be delivered responsibly, inclusively, and sustainably. For 33-Trees, contributing to this process has been about ensuring that Scotland can leverage its experience, infrastructure, and community spirit to deliver a Games that uplifts people as much as it showcases sport.
2023 UCI Cycling World Championships - Glasgow and across Scotland
The 2023 UCI Cycling World Championships were the first edition of the UCI Cycling World Championships organised by the Union Cycliste Internationale (UCI), held between 3 and 13 August 2023 in Glasgow and across Scotland.
The largest and most successful cycling event globally, recognised for quality, advancing social change, and contributing to the global development of cycling.
The event achieved:
£344m of incremental spend resulting in £205m Gross Value Added (GVA) economic impact for Scotland, £129m GVA for Glasgow and £214m GVA for the UK
Total full-time equivalent employment (FTE) supported by the event included 5,285 jobs in Scotland, 3,312 jobs in Glasgow and 5,878 jobs in the UK
£220m Total Visitor Spend in Scotland
£6m invested across all 32 local authorities in Scotland
97% of attendees found the Championships inclusive
95% of Scottish spectators felt proud that Scotland was hosting the Championships
82% of spectators used a form of active travel during the Championship
Disciplines included events for professionals and amateurs, able-bodied and para cyclists, youth and age-grade athletes.
More information here: UCI 2023 Cycling World Championships
2018 European Sports Championships - Glasgow
The inaugural European Championships were hosted by Glasgow, Scotland, in 2018. The event saw European sports federations join forces to create a bigger overall event, which was covered live by the BBC.
Technical advice and support were given to the Local Organising Committee in the delivery of BMX Racing, Mountain Bike Cross-country, Road and Track cycling as part of the Championships. This included competition and venue planning, and relationship support with the European governing body. These events were successfully delivered, raising the bar for and contributing to a TV audience of 1.4 billion reached across Glasgow and Berlin.
More Information here: 2018 European Championships
National Track Cycling Championships
Held annually, this is Britain's largest and most important domestic track cycling event.
The event was led for eight years from 2011 to 2018. In that time, the event was successfully developed to support British Cycling's strategic aims. Attendance was increased to achieve sell-out sessions and increased rider numbers. Development criteria were introduced, and improved alignment with National Team objectives was achieved. Para-cycling was also integrated into the event for the first time.
2016 UCI Track Cycling World Championships - London
The Track Cycling World Championships are the most important event in the track cycling annual calendar. World champions are crowned, and it plays an essential part in Olympic qualification.
Delivered in London's Olympic Velodrome at Lee Valley Velopark and credited as 'the best-ever world Championships' by the UCI. Innovation was key to success, as record ticket revenues, national broadcast, and significant economic impact on the area ensured that key stakeholders were achieved. Further experimental GP referral concepts, activated as legacy, ensured the event had a positive effect on the health and well-being of people in the local area.
British Cycling National Road and Time Trial Championships
Held annually, these are Britain's most important single-day road and time trial events.
Development and partnership work were undertaken to find partners and work with them to deliver the Championships to the required standards. The focus remained on the key outcomes for each set of stakeholders, ensuring a positive, safe experience for the athletes and meeting the hosts' investment aims. Televised live and delayed. Innovative and efficient ways of working were required to ensure a quality, cost-effective broadcast was delivered.
2016 - Stockton Upon Tees.
2017 - Isle of Man
2018 - Stamford, Northumberland
2019 - Norwich
BMX Supercross World Cup
Consecutive success bids to bring BMX Supercross to the National Cycling Centre in Manchester for 5 years running. Event direction and close working partnership delivered noisy, full-house crowds, happy sponsors, and fantastic results for the Great Britain Cycling Team, supporting Olympic qualification.
UCI Mountain Bike World Cup - Dalby, Yorkshire 2010 & 2011
This Mountain Bike World Cup marked the return of international racing to Great Britain for the first time in over a decade. The area's development, using mountain biking as a catalyst, was a key achievement for its economic growth and for Yorkshire's efforts to attract the Tour de France.
The festival village was successfully delivered in 2010, and the entire event was managed in 2011. Several major challenges were overcome due to the site's remote, greenfield character and the absence of vital infrastructure connections. Solutions were implemented, and the event effectively promoted the region as a key cycling destination; the legacy course remains very popular to this day. - details here.
UCI Track Cycling World Cup - London / Manchester / Glasgow
Consecutive successful bids supported a strategy to raise the profile of Track Cycling and encourage investment in velodrome facilities in London, Manchester, and Glasgow. Growth of the event was a key focus in making the events more sustainable and less reliant on stakeholder funding.
2009 Manchester - Manchester Velodrome
2010 Manchester - Manchester Velodrome
2012 Glasgow - Emirates Arena
2013 Manchester - National Cycling Centre
2014 London - Lee Valley Velodrome
2016 Glasgow - Emirates Arena
2017 Manchester - National Cycling Centre
2018 London - Lee Valley Velodrome
Events were grown to achieve sell-out crowds and a live broadcast peak audience of c 1 million on the BBC.
Track Para-Cycling International - Newport / Manchester
Event direction for one of the few internationally UCI-registered competitions, contributing to the international growth of track para-cycling and assisting nations with Olympic Games qualification.
A business case was created and presented to gain internal and external stakeholder funding and support for the creation of a new event that would support the track para-cycling programme to meet its key performance targets set by external funding partners.
Focusing the small budget in delivery to ensure the key objectives were achieved to meet the strategic need. This enabled the British Team to retain athletes, prepare for Olympic competitions and the opportunity to win more medals.
Event Development
Further successful development projects have included:
The inaugural UCI E-racing World Championships,
The inaugural British Cycling National BMX Freestyle Championships,
The MTB Cross-country National Championships 2019,
The British Cycling National Road series.